Privacy Policy
Last updated: 1 January 2026
At Rustic Charm ("we", "our", "us"), your privacy is important to us. This policy explains how we collect, use, and protect your personal information when you use our website and services.
1. Information We Collect
We collect information that you provide directly and information gathered automatically:
- Personal information: Name, phone number, email address, and delivery address when you create an account or place an order.
- Payment information: Payment details are processed securely by Razorpay. We do not store your card or bank details on our servers.
- Browsing data: Pages visited, products viewed, device type, browser, IP address, and referring URLs collected via cookies and analytics.
2. How We Use Your Information
- Process and fulfil your orders
- Send order confirmations, shipping updates, and invoices
- Respond to your enquiries and customer support requests
- Personalise your shopping experience and recommendations
- Improve our website, products, and services
- Send promotional communications (only with your consent; you can opt out anytime)
3. Information Sharing
We do not sell your personal information. We share data only with:
- Payment processors: Razorpay, to process your transactions securely.
- Shipping partners: Courier companies, to deliver your orders.
- Analytics providers: To help us understand website usage and improve our services.
- Legal requirements: When required by law or to protect our rights.
4. Data Security
We implement industry-standard security measures to protect your data, including SSL encryption for data in transit and secure storage practices. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
5. Cookies
We use cookies to keep you signed in, remember your preferences, and understand how you use our website. You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the website.
6. Your Rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate information
- Request deletion of your data (subject to legal obligations)
- Opt out of marketing communications at any time
To exercise any of these rights, email us at hello@rusticcharm.in.
7. Children's Privacy
Our website is not intended for children under 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
8. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically.
9. Contact Us
If you have any questions about this privacy policy, please contact us or email hello@rusticcharm.in.
